ROI Calculator
See If Your Marketing Spend Is Creating Profit.
Enter your ad spend, lead volume, conversion rate, customer value, and gross margin to estimate revenue, profit, ROI, and break-even performance from your assumptions.
Important note
Commercial Estimate
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Return on ad spend after gross margin
Revenue
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Profit
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Break-even
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Calculator Inputs
Model the commercial return from paid acquisition.
This calculator uses gross margin before ad spend. It is a directional model for understanding whether marketing activity appears profitable under the assumptions entered.
The amount spent each month on paid acquisition.
Monthly leads generated from advertising or campaign activity.
The percentage of leads that become customers.
The average revenue from one new customer.
The percentage of revenue retained before ad spend.
Awaiting Your Figures
No estimate has been calculated.
Enter the figures available to you, then select Calculate ROI. Zero or missing values remain visible as unavailable rather than being replaced with example performance.
What The Numbers Mean
ROI only matters when profit survives the margin.
Revenue can look healthy while profit disappears. The useful question is whether the commercial model appears able to pay for acquisition, convert enough leads, and leave room for further review.
Lead Efficiency
Enter at least one lead to calculate cost per lead.
Customer Cost
Enter a positive lead volume and conversion rate to calculate cost per customer.
Break-Even Control
Enter a positive customer value and gross margin to calculate break-even.
Next Step
Want to improve the return behind these numbers?
Use a Growth Fit Call to understand the assessment process and determine whether paid investigation is suitable. The call does not validate the estimate.