Lead Cost Calculator
Know What Every Lead, Call, And Customer Really Costs.
Enter your spend, leads, booked calls, customers, and customer value to estimate whether the acquisition path appears efficient enough to review further.
Important note
Commercial Estimate
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Cost per customer
Cost Per Lead
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Cost Per Call
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ROAS
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Calculator Inputs
Model the cost of each stage in the acquisition path.
The useful number is not only cost per lead. It is how much it costs to create a booked call, close a customer, and generate revenue.
Total spend used to generate the leads, calls, and customers below.
New enquiries generated from the campaign or channel.
Leads that became booked sales calls, consultations, or qualified appointments.
Booked calls or opportunities that became paying customers.
Average revenue generated from one customer.
Awaiting Your Figures
No estimate has been calculated.
Enter the figures available to you, then select Calculate Lead Costs. Zero or missing values remain unavailable rather than being replaced with example campaign performance.
Metric Explanations
What each number tells you.
A campaign can look affordable at lead level and expensive at customer level. These explanations show where efficiency is gained or lost.
Cost Per Lead
Enter at least one lead to calculate cost per lead.
Cost Per Call
Enter at least one booked call to calculate cost per call.
Cost Per Customer
Enter at least one closed customer to calculate cost per customer.
Revenue Generated
Enter customer and value figures to calculate estimated revenue.
Return On Ad Spend
Enter ad spend above zero to calculate return on ad spend.
Pipeline Efficiency
Enter lead, call and customer figures to calculate pipeline efficiency.
Next Step
Want to reduce the cost of the next customer?
Use a Growth Fit Call to understand the assessment process and determine whether paid investigation is suitable. The call does not diagnose these figures.